The "clean girl" look is undergoing a transformation—and we love it. Instead of focusing solely on shimmering cheekbones and carefully groomed brows, the new wave of clean beauty is about more than just aesthetics. It's about conscious choices, ingredients, functionality, and makeup that works with your skin—not against it.
Slow beauty, or less, but better
The slow beauty trend is a response to overstuffed makeup bags that, instead of making mornings easier, only complicate them. New balms from Annabelle Minerals – Blush Balm and Sculpt Balm – a nod to simplicity, but not the boring kind. Their creamy formula combines skincare with colorful makeup. No mask effect, but with the "wow, what skin you have" effect.
Multitasking in a creamy version
Minimalism in your makeup bag? Sure. But only if one product can do it all. Annabelle Minerals balms offer 3-in-1 makeup: blush, eyeshadow, and lipstick (in the case of Blush Balm) or contour, bronzer, and eyeshadow (in the case of Sculpt Balm). You save time, space, and… stress. Just a few swipes and you're done.
A formula that loves the skin
The creamy consistency of the balms is based on Natural waxes and oils , such as castor, sunflower, and almond oil. This means the products not only glide smoothly but also nourish the skin—softening, smoothing, and preventing pore clogging. Perfect even for sensitive skin.
Refill? Of course.
The new clean girl edition is also about responsibility. That's why Annabelle Minerals balms are available in refill versions – replaceable refills help minimize waste. Packaging bamboo powder compact you can complement as you wish – changing shades according to your mood or season.
Nude effect, but with a twist
The modern clean girl doesn't want to look "like she has no makeup on." She wants to look like the best version of yourself – rested, fresh, and radiant. This is the effect achieved with creamy makeup: soft contours, a healthy glow, and no overdoing it. Perfect for everyday wear, the office, a walk, or dinner with friends.
How to use balms?
Best applied with… your fingers. The warmth of your skin allows the products to melt into your complexion like a tinted moisturizer. You can also pat them in with a sponge or brush – but don't stress: you can do it even on the go and without a mirror.
Shades for each of us
Sugar Bloom pink – cool, muted pink for Muted Summer and Cool Summer
Soft Petal pink – pastel pink for Bright Spring and Bright Summer
Golden Hour blush – peach-caramel for Warm Spring and Warm Autumn
Red Velvet blush – deep, wine red for Winter and Dark Autumn
Truffle bronzer – a cool, light brown for contouring for Muted Summer and Bright Winter
Toasted bronzer – caramel beige for Warm Spring and Muted Autumn
Sunkissed bronzer – amber brown for warm beauty types
Brandy bronzer – intense chocolate brown for Dark Autumn and Winter
To sum up: clean beauty 2.0
The new "clean girl" doesn't need 15 cosmetics to feel great. Two are enough – well-chosen, consciously produced, and functional. Blush Balm and Sculpt Balm are the definition of modern clean beauty: light, creamy, multifunctional, and uniquely their own.
