Face-altering contouring, a precise smokey eye, or ombre lips? Not this time. The trend currently dominating social media is quite different. It's called clean makeup, and it's currently being promoted by influencers and models. We'll show you how to achieve the clean makeup look. It's worth learning this technique, which aligns with the trend of cosmetic minimalism.
What is the clean makeup look?
This is Gen Z's interpretation of no-makeup makeup. Its foundations are formed by a fresh complexion, natural eyebrows, and subtly defined lashes. There's no room for colorful eyeshadow, intense lipstick shades, or dramatic eyeliner. Makeup should be skillfully applied to be inconspicuous while simultaneously highlighting the most important features: the eyes, lips, cheekbones, and eyebrows. The desired effect should be light and radiant.
How to do clean makeup?
The foundation for flawless makeup is a well-groomed complexion. Make sure to exfoliate and moisturize regularly. Don't forget a cream with high SPF.
Fresh complexion
Choose a foundation that matches your skin tone. The foundation should even out your skin tone, but make sure it's invisible. We recommend a radiant mineral foundation in one of our 20 shades.
PRO TIP: How to achieve a glossy skin effect using mineral foundation? Mix the illuminating mineral foundation with SOFT CREAM . Apply the resulting moisturizing and illuminating BB cream to your skin with your fingers or a makeup sponge.
A light look
Don't forget to refresh the eye area. Using a small PINK SOFITE S makeup sponge, apply a blend of illuminating foundation and moisturizer there as well.
A bit of light and shadow
Bronzer and blush are cosmetics that will help highlight cheekbones and add definition to the face. Apply the illuminating foundation in the shade GOLDEN MEDIUM under the cheekbones, on the jawline, and on the top of the forehead. Apply sparingly to avoid weighing down the makeup. Apply ROSE mineral blush in a fresh, girly shade to the cheekbones.
PRO TIP: Apply a touch of blush and bronzer to the center of your forehead and the bridge of your nose. This will create a well-rested, sun-kissed look.
Delicate eye
A basic, clean makeup look doesn't require eyeshadow or eyeliner. This is good news if you don't like to spend a lot of time on your eye makeup. Start by curling your lashes with an eyelash curler. Finish by applying a lengthening and volumizing mascara. You're done!
If you can't imagine your makeup without eyeshadow, choose neutral shades that will help you delicately contour and shape your eyes. Our picks are the mineral shadows : VANILLA, CAPPUCCINO, and CINNAMON.
Full and thick eyebrows
Eyebrows are an important element of a clean makeup look. Fill in the arches using shadows from the BROW LIKE WOW palette and a precise eyeliner brush . Set the effect with a dab of eyebrow gel. Finally, brush the hairs upwards, creating a fluffy brow effect – full and thick, yet well-groomed brows.
Natural lips
Lip makeup shouldn't overpower the rest of your look. We want to maintain a natural, harmonious finish. So, choose a nude lipstick or lip gloss, such as the jumbo lip pencils in CLOVER and MARIGOLD.
