Pure Winter is a beauty type full of contrast and intensity. Discover the colors, makeup, and style that will highlight your freshness, radiance, and elegance.
Pure Winter – the power of contrast and freshness
The Pure Winter type is distinguished by porcelain, olive, or slightly swarthy skin, always with a cool undertone. Eyes are intense—blue, green, dark brown, or black—full of brilliance and contrast. Hair is typically dark brown or black, often with ash-gray or navy blue highlights.
Your beauty doesn't favor muted or warm colors – pastels or beiges can make your face look tired. Pure, intense colors like cobalt, magenta, or raspberry red make you look fresh, expressive, and modern.

How is Pure Winter different from other types of Winter?
- Dark Winter – looks best in deep, subdued and saturated shades.
- Cool Winter – elegant and clear, likes icy tones – snow white, cobalt, fuchsia.
- Pure Winter – a type of contrast and intensity – looks most beautiful in pure, bright and strong colors.
Your colors – pure, intense, cool
You look best in:
- bases: pure white, deep black, navy blue, dark gray,
- accents: turquoise, cobalt, magenta, raspberry red, lime.
Avoid: warm beiges, oranges, olive greens and muted browns – they can take away the freshness and contrast of your beauty.

Mineral makeup for Pure Winter – contrast and clarity
Your beauty shines through with precise and expressive makeup. Don't be afraid of contrasts – black eyeliner, intense lipstick, or deep eyeshadow are your allies.
Pink
- Rose – a cool, classic pink,
- Romantic – delicate pastel,
- Red Velvet – intense, cool pink with a hint of red.
Bronzer
- Brandy – a cool, deep shade,
- Mocha – neutral, dark brown.
Shadows and pencils
- Shadows: Lilac (cool lilac), Platinum (steel gray), Smoky (graphite shade),
- Pencils: Dark Wood (black), Iris (purple), Fuchsia (saturated purple).
Mouth
- Strawberry – bright, energizing red,
- Dragon Fruit – intense, berry shade,
- Cranberry – cool pink,
- Dahlia – a deep, neutral shade of red.

Style and accessories for Clean Winter
- Clothes: Strong contrasts – white and black, saturated reds, turquoise, cobalt, and lime. Classic style or modern minimalism with a touch of color.
- Jewelry: silver, platinum, white gold, stones: sapphire, turquoise, ruby.
- Nails: contrasting – red, raspberry pink, graphite, cobalt, neon lime.
- Hair colors: deep brown, black, with cool shades of highlights – navy blue, ash; avoid red tones.
Mineral makeup ideas
- For everyday use: light, illuminating foundation, Red Velvet blush on the cheeks, eyelids and lips.
- For work: Rose on the cheeks, Dark Wood pencil and Cranberry lips.
- For the evening: smoky eye with Smoky shadow and delicate Cranberry lip pencil.
